Technology, Behavior, and Economic Decision-Making
Contextual Forces
About the Project
This research project explores how economic agents shape their behavior in response to new technologies and external pressures, such as digital transformation, market competition, and sustainability demands.
The project integrates perspectives from behavioral economics, neuroscience, and technology adoption research to understand how innovation reshapes decision-making at individual, organizational, and market levels. It aims to uncover the psychological and contextual mechanisms that drive technology-driven change across industries and economies.
Research Focus
The project investigates how economic agents shape their behavior based on new technologies and external pressures, with emphasis on:
- Digital Transformation and Behavior: How digitalization affects decision-making, innovation, and performance across organizations.
- Neuroeconomic and Behavioral Insights: How cognitive processes, emotions, and psychological factors influence responses to technological change.
- External Pressures and Adaptation: How environmental, market, and institutional forces accelerate or constrain behavioral adaptation.
By bridging insights from behavioral science, technology management, and sustainability research, this project contributes to understanding how humans and organizations co-evolve with emerging technologies in dynamic environments.
My Role as Principal Researcher
As Principal Researcher, I lead the design, coordination, and integration of studies examining behavioral and technological drivers of change. My work involves applying interdisciplinary methods—including experimental design, bibliometric analysis, and quantitative modeling—to explore how individuals and firms adapt to technological and environmental shifts.
This project also supports the development of evidence-based frameworks that guide policymakers, managers, and educators in fostering technology adoption aligned with human values and sustainable growth.
Publications
Digitalization & New Technologies
- Integrating Neuroscience into B2B Sales Research: Foundations, Frontiers, and Expert Directions
- AI in Sales: Environmental, Behavioral, and Technological Drivers of Adoption in an Emerging Market
- Digital Transformation of Enterprises to Enhance Sustainability: How Does the Reputation of Digital Applications Influence the Attributes of E-Commerce
- Unpacking the relationship between digitalization and formalization among micro-entrepreneurs in an emerging market
Contextual Pressures
- Mapping the research about organisations in the latin american context: a bibliometric analysis
- Globalization in Gender Inequality and Female Entrepreneurship
- Unseen Barriers, Unspoken Limits: A Necessary Condition Analysis of Women’s Career Advancement
- Empirical research on high-growth entrepreneurship: a literature review and Latam research agenda
Organizational Dynamics
- Entrepreneurial Intentions: Entrepreneurship Education Programs, Cognitive Motivational Factors of Planned Behavior, and Business Incubation Centers
- Entrepreneurial intention: Creativity, entrepreneurship, and university support
Working Papers
- Fostering Creative Decision-Making: The Impact of Psychological Empowerment and Locus of Control on Individual Performance.
- Immersive Realities in Business, Management, and Economics Education: A Systematic Review and Research Agenda.
- From South To North: a Configurational Analysis of Reverse Innovation in Chile.
- Who leads, who leaves: Identity Conflcit and the fate of social ventures.
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Inflation Dynamics in Chile: The Role of External and Domestic Shocks
Last updated: April 2026